This is one of my favorite packaging design projects. It embraced what made the product itself special. The ReLeaf antenna is 100% recycled – including the plastic, which is obtained from crushed discarded cable boxes.
The packaging itself is also 100% recycled cardboard and retains a raw kraft texture. The box itself also includes the manual inside the lid to reduce waste. The bottom of the box has an element of surprise and delight – a hand-folded antenna stand project.