These point-of-purchase displays at Sam’s Club were created for seasonal promotions of Mohu antenna bundle products. They ran in 400 warehouse store locations and sold 100% of the inventory before the promotional period ended.
The podium layout gave the trays a vaulted presentation and draws the eyes up to the die-cut header, which is a dynamic photo of a cable exploding. The layout encourages the viewer to walk through the calculation of becoming a cord cutter using market tested slogans.
The second display accommodated a large number of the new bundle boxes to maximize the profit from the campaign.
This display was designed to accommodate both these specific ski offerings but be generic enough for reuse. The 3D mockup gives the retail buyer a better vision for our proposal.